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Iryna Dolid

Product designer who ships with AI

Senior Product Designer with 6+ years across B2C web & mobile apps, B2B SaaS and enterprise platforms — HRTech, MarTech, hospitality, event management and EdTech. Entrepreneurial mindset from startup leadership. I design end-to-end: research, business metrics, UI, design systems and code.

  • End-to-end design
  • Business metrics
  • UX research
  • Design systems
  • AI workflow · code

Selected work

Big redesigns, features I shipped in code, my own app — and the systems behind them.

A massive redesign of an email marketing platform

26 days · ~170 screens
The redesigned Sendtric timer editor: content settings beside a live countdown preview.

What I bring

Product designer first — comfortable anywhere between strategy and code.

  • 01 From business goal to outcome

    Product thinking

    I start from the problem and the metric, map journeys and edge cases, and back decisions with research and data.

    “She likes to substantiate her decisions with quantitative and qualitative data.”
    Angelo Verbeek Digital Product Designer · Koos
  • 02 Consistent at scale

    Craft & systems

    Clean UI, interaction detail and the tokens and components that keep a product consistent as teams grow.

    “Through her knowledge in UI/UX design she improved one of our applications a ton!”
    Javier Andre General Manager · Noosa Labs
  • 03 From idea to working code

    AI-native workflow

    Research synthesis, prototypes and Claude skills — and features I ship myself through GitHub.

    “The fact that you have really included AI into your workflows to produce things quickly is awesome.”
    Martin Tenev Product Manager · Sendtric

Most designers prompt AI.I orchestrate it.

I set up AI agents that work across Figma, the live product, analytics and code — running on skills I write. From audit to merged PR.

How I run AI
  1. 01 Agents wired into Figma, PostHog and GitHub
  2. 02 Custom Claude skills that know my design system
  3. 03 Research from real product data, not guesses
  4. 04 Production code in PRs reviewed by engineering
  • 10 days from first audit to build-ready handoff Sendtric · AI orchestration I set up
  • 300+ commits of production code Mava · Tano · reviewed by engineering
  • 6× faster design system docs Tiger21 · custom Claude skills

Global by default

Two years in Kyiv, two in an Amsterdam office, then teams on four continents — different cultures, backgrounds and ways of working.

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  • Lived & worked
  • Teams I work with

What clients say

Clients & colleagues
Latest · Nov 2026
Martin Tenev Product Manager · Sendtric
“I really appreciate the professionalism in your work. It’s nice to work with someone who has an eye on detail for making things easy for the user, takes an analytical approach using the data, makes things look good, and takes into account the wider business context. Very few designers I’ve worked with do all of these — most only focus on one of them, which is to make things look pretty.”

+ the fact that you have really included AI into your workflows to produce things quickly is awesome.

  • “Through her knowledge in UI/UX design she improved one of our applications a ton!”
    Javier Andre General Manager · Noosa Labs
  • “She catches missing parts to the solution quickly so the team can address them for a successful delivery.”
    Gorka Magaña Founder · Tabaiba
  • “Incredibly thorough in her approach, easy to collaborate with, and excellent with customers and stakeholders.”
    Leoni Keogh Product Manager · Bookable
About me

A few turns that shaped how I work

Iryna Dolid

Hi, I’m Iryna — a senior product designer who cares about a product’s impact more than its pixels.

  1. Startup · 2 years

    CMO → COO

    Via Head of Partnerships. Taught me that nobody gives you permission — you find the opportunity, build with what you have, and let users decide.

  2. The office years

    Amsterdam

    Two years in the Koos office. Dubai Airport’s website — 40M travellers a year.

  3. Going remote

    Across time zones

    Event tech for Momentus (US), booking APIs for Bookable (UK). Teams on four continents and international offsites in countries across the world.

  4. Scale

    Systems & big redesigns

    Sendtric: ~170 screens in 26 days. Tiger21: a design system that maintains itself.

  5. Now

    Design → code

    Designing and shipping at Mava, building Tano solo, mentoring designers on the side.

A quick game

Never have I ever…

Six cards, six honest answers. Tap one to reveal it.